Lower the price or invent something new!
If I may be rude, to lower a price does not take much thinking, it is much harder to create new values that make the customer prepared to pay more.
My respect to all that know how to harvest, but now it is time to plant (Harvard Business Review 2008).
Since 2003 I have been helping companies to create new values in their offering.
Before that and I still do to a certain extent, I’m a film producer.
As a marketing director was tired of consultants and ad agencies that did not improve his sale he was creative enough to look for something else.
He had a favorite film that to his mind was very creative and I happened to be the producer. He asked me to drive a creative process in his company and sales profit improved 40% the first year and 60% each year the coming years!
As a film producer you are not done until there is something ”real” coming from an idea and
maybe that’s the unique selling point. After that I have been helping other companies with the same result. I also travel a lot and give speeches on how I run a
creative process with a purpose
.
If you want to make a request you can either do it directly or through one of the major speech agencies in Sweden, for instance Talarforum
.
As of now I do most of the work in Sweden, I also give speeches in English. But don’t hesitate to call me if you have a request somewhere else in the world.
I’m used to international business through IQ and there might be something about Sweden being intense in inventions. But the point today is to invent new services rather than more products that’s my opinion.
This site is a blog where I publish my opinions in the matter of creativity, sorry for being in Swedish.
Here is a speech from TEDx where the subject was Love and Innovation, 7 minutes:
If you want to experience how I work on stage, watch this film from Berlin, this is NOT a speech about creativity, this is an introduction about a business game we have created
Staffan Ehde presents H-View
from Staffan Ehde
on Vimeo
.
Contact
Staffan Ehde
Xpdition
Lützengatan 9
115 20 Stockholm
Sweden
Tel +46 8 667 40 92 (GMT +1)
Cellular + 46 733 150 761
Mail seATxpdition.se