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Customer experience

Staffan Ehde / 2015-12-09 14:22:39

On the flight home I got a smart question from a woman while waiting by the gate. "How can you help companies with innovation, don't they need engineers for that?"
Good question, I should be more clear about how a film producer can help a tech company to create different products. Sweden has an engineer driven culture and what they need help to do different is all about service innovation. Service innovation is all about customer experience. Film production if anything drives emotions and experience. If you wish to read a great article from McKinsey
What it takes to deliver breakthrough customer experiences
(Thank you Vern for the recommendation)

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